Key Opinion Leader Mapping

Situation

  • Client planning to launch a product in a new therapeutic category and seeking to understand local and national physician influence patterns

Solution

  • Identify national and regional experts which other physicians look to for guidance on managing refractory patients

  • Conduct an online survey with 500 hyperlipidemia treaters that incorporates a local and national expert nomination process

Outcome

  • Research resulted in a consolidated list of the most influential local and national hyperlipidemia experts that have the capability to impact local treatment paradigms

  • A “sphere of influence” was determined by understanding the geographic mapping of national and local KOLs